27 August 2005


BBC World is the BBC’s commercially funded international news and information television channel, broadcasting in English 24 hours a day.  It can be seen in 258 million homes in more than 200 countries and territories.

BBC World provides news, business and sport and explains not only what is happening but why.  The channel’s hourly news programmes offer unmatched, impartial, in-depth analysis of breaking news and events of global importance.  Through World Business Report and Middle East Business Report, BBC World covers the most important financial, economic and company stories, while Sport Today rounds up the results and news from a wide variety of different sports.

In addition to its news bulletins, BBC World also broadcasts the best of the BBC’s lifestyle and factual programming, including the weekly documentary strand The World Uncovered; Top Gear, for motoring fans; Talking Movies, the channel’s flagship guide to cinema; and the Imagination series on culture and the arts.

The daily interview programme HARDtalk grills leading newsmakers from politics, religion, sport and entertainment; and the award-winning weekly interactive discussion show Talking Point offers viewers the chance to submit questions to opinion formers.

The channel’s dedicated 24-hour fully digital newsroom and studio is located at BBC Television Centre in London.  It forms part of the world’s largest and most trusted newsgathering organisation and draws on the resources of more than 250 BBC News correspondents and 58 international BBC News bureaux across the globe.

BBC World’s dedicated airtime sales operation has grown significantly in recent years and now comprises a team of more than 50 staff located in ten offices around the world, together with agents supporting secondary markets.  Offices are located in London, Frankfurt, New York, Paris, Singapore, Hong Kong, Dubai, Mumbai, Delhi and Bangalore.

Advertisers to the channel include ABN Amro Bank, Allianz, Barclays Capital, BT Cellnet, CeBit, Credit Suisse, Emirates, HSBC, JP Morgan, Marconi, Microsoft, Mitsubishi, The New York Stock Exchange, Palm Computing, Panasonic, Price Waterhouse Coopers, SAS Airlines and UPS.